BRAND SERVICES
Showcase what makes your business extraordinary
A distinct core message and established belief system is vital for creating connections with customers and clearly expressing your brand.
With our in-depth branding process, you can help your business make a mark in your industry and stand out from the rest. We can create your core messaging from scratch or build upon what you already have with an updated logo, visuals, and content strategy.
BRANDING AT ANY STEP OF THE JOURNEY
Create impactful imagery and messaging that resonates
Your brand personality depends on the language, tone, and mood you exhibit in your website presence, physical storefront, and other marketing communications. Your customers’ first impression should be the right one; make sure they know exactly who you are.
Create Initial Trust
If your business is just starting out, you need to ensure that the first message you present is your best one. Build a strong core message from the start to create credibility and ensure transparency.
Establish Who You Are
Even if your business has been around for some time, you can always dig deeper and improve your brand presence. Focusing on creating brand-aligned content and visuals will build loyalty and recognition among your audience.
Expand Your Reach
Once you’ve fully defined your central brand voice, you can infuse your brand personality throughout your website, visual assets, social media, ads, and content to expand your customer base and create memorability.
Case Study
Branding is essential for helping your business stand out online
Even the biggest companies in the world have evolved their brand identity to keep up with consumer changes.
See how we created a smart rebranding strategy to help this company connect with their clients.
FULL-SERVICE MARKETING AGENCY
Experience the full scope of our branding services
We provide a thorough assessment of your brand and develop core messaging that your audience can connect with.
Core Messaging Framework
Expand your brand persona to create key statements that guide your foundational messaging for maximum resonance and relevancy.
Brand Strategy Development
Ensure your next moves as a company are strategically successful thanks to recommendations based on thorough market research and audience insights.
Brand-Aligned Content Strategy
From your website to your social media presence to your email communications, ensure your core messaging consistently shines through in every marketing material.
Visual Identity And Expression
Design logos, infographics, ads, and other assets to visually present your brand and drive excitement and engagement.
Brand Substance
Show your customers who you are beyond what you can do for them by creating a strong set of assets that encourages loyalty and trust in your brand.
CONSISTENCY ACROSS ALL COMMUNICATIONS
Create a core brand library
Define your brand and keep your team and partners in line with your imagery and messaging.
We can help establish a primary reference library as we help you build your brand and core messaging strategy.
CONVEY YOUR UNIQUE VALUE
Logos we created for our customers
One of the first steps to becoming a trusted, respected organization is to create a logo that best represents your business and its personality.
ADD VISUAL INTEREST & FLAIR
Already have a logo? Animate it!
Add movement and life to your current logo for maximum impact
HELPING PEOPLE ACCOMPLISH MORE
Raving Fans
We are not satisfied if you are just satisfied. We want you to be a Raving Fan as a result of providing the absolute best service!
Anetra Smith
a month agoZachary Belt was very patient with me. He was very knowledgeable and explained in detail what steps needed to be done to complete the task. I’m always pleased with all of the assistance I receive from the IT reps. Job well done!
Jose Moralejo
4 months agoThe team at Miles IT is genuinely unmatched. From our initial inquires with the sales team, down to the training we’re receiving. The Striven software is fantastic. We’ve personally dealt with Collin, Derrick, and Kelvin – If we could give these individuals ratings it would be in the 10 star category.
Amy Patella
4 months agoI cannot recommend Miles IT highly enough! Every time I have needed help the representatives from Miles have been courteous, friendly and professional. They are patient, no matter your level of technological know-how. I usually hate asking for help but Miles IT makes it a fast & painless process.
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Let’s build something great together.
FAQ
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What do you mean by brand?
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Even marketers have a tough time defining what a brand is. Though subjective, there are common elements that are a part of most brand marketing strategies. These include brand visuals, a vision, a promise, and a target audience. As a part of our agency’s brand-building process, we can help you define and create each of these brand components for your business.
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How long does building a brand strategy take?
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Brand development projects differ in time frames as every project has different objectives and challenges. As brand development is collaborative, it’s important to have your entire team on board. This helps expedite the process. Many brand deliverables can be created quickly, but others (like a website) may take longer to complete to best serve the brand strategy.
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What kind of marketing goals should I set?
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It’s important to have quantifiable and measurable goals so you know whether your marketing strategies are working. For example, instead of setting a goal to have more customers than last year, set a specific goal to increase your revenue by 10%. Additionally, you want to make sure you have the necessary tools to report the information you need.
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How much should I spend on digital marketing?
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Most marketing experts suggest that businesses spend between 7% and 15% of their revenue on marketing. Keep in mind these numbers are a general recommendation. We do know that an increasing percentage of marketing budgets are devoted to digital marketing. The Gartner CMO Spend Survey for 2018-2019 estimates that companies will allocate 54% of their total marketing budget on digital marketing campaigns by 2024. Your company’s marketing budget will depend on how aggressive your growth goals are and the competitive nature of your industry.
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When should I start seeing results from a well-developed brand strategy?
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After we have developed a brand strategy for you that differentiates your business from your competitors, we will consistently implement it across your website, social media channels, advertising campaigns, email marketing, and other communications. As your target audience gets to learn more about you through these channels, you will start seeing real results immediately, as the brand message is making an impact in all of your marketing efforts. We will work with you to develop a successful brand strategy that drives both short-term and long-term growth.