CASE STUDY
1 website. 10% more sales. 25+ hours saved.
See how Elite Dance Academy’s custom website makes life easier for their team while generating more sales.
MEET THE CLIENT
Helping young dancers shine onstage
Elite Dance Academy has over 25 years of experience helping kids learn and grow through memorable dance opportunities.
The studio is an SMB with 25 employees and 500 students. They stand apart from other dance studios by combining business and technology knowledge with creativity.
PRIMARY CHALLENGE
Eliminate stressful paper-based processes
Ad revenue is essential for dance studios, especially during recital season. But Elite Dance was frustrated after spending hours manually compiling ad info for their program books.
Inefficient Processes
Organizing all ad info in Adobe InDesign took 25-30 hours of tedious work every other month.
Manual Efforts
Between formatting ads and collecting payments, all management efforts were incredibly labor-intensive.
High Stress
With so much inefficiency, the team was understandably frustrated and sought a better solution.
SOLUTION DESIGN
Taking the next leap forward
Creativity meets functionality! Elite Dance envisioned a tool that simplified the process for their team while making it easy for users to create ads.
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Customized Recommendations
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Based on past client experience, our Marketing Strategist recommended a website plugin that made it easy for users to create stunning designs.
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Lifecycle Optimization
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We advised starting with a basic, cost-effective website so Elite Dance could easily test and change functionality. From there, they could scale the platform and add new features.
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Audience Targeting
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Knowing your audience matters. Elite Dance’s target audience is busy parents and relatives looking to support their young dancers. As a result, we designed a solution that was easy to use on any device.
SOLUTION SPOTLIGHT: AD MAKER
Positive UX takes center stage
Easy, creative, and fun! Elite Dance’s custom website, Ad Maker, lets users seamlessly create ads online in just a few clicks.
Customized Plugin
Tailored to the client’s needs, the ad builder plugin is 100% operable and optimized for non-technical users.
Branded Content
All core website messaging perfectly matches Elite Dance’s positive, friendly brand voice.
Easy Navigation
Intuitive user journeys make it simple to understand the platform and start creating ads.
Ad Templates
Sample ad templates add inspiration and shorten the creation process.
Mobile-Friendly
Perfect for busy parents on the go, Ad Maker can easily be used on any device, anywhere.
Efficient Organization
Through drag and drop & autosize features, Elite Dance can easily manage ad submissions.
KEY RESULTS
Cue the applause: “This is Magnificent!”
A finished product is only as good as its impact. With our help, Elite Dance streamlined the ad creation and payment process, achieving measurable results. Definitely standing-ovation worthy!
$45,000
in ad revenue since Ad Maker’s launch
88.3% decrease
in hours spent handling ad processes
10%
more ads and sales for Elite Dance’s program book
CUSTOMER TESTIMONIAL
“The entire team is magical”
Instead of spending their time painstakingly organizing every ad, Elite Dance can now dedicate more time to running their studio and teaching rising stars.
AD MAKER: THE SECOND ACT
Soaring to future success
Moving forward, Elite Dance sees significant value in Ad Maker and wants to continue developing the product. They’ve identified a huge need for time-savers like this and hope to bring it to other dance studios.
We continue to provide maintenance and security support for Ad Maker, and are excited to see it grow in the future!
