Tech Talk

Customer Relationship Management (CRM) applications have grown and evolved significantly over the last few years in terms of what they are able to accomplish and how they can improve your marketing and sales processes. There are many companies I come across that are underutilizing and misusing their CRM application or not using a CRM application... Read More

“The Cloud” is a term that gets thrown around a lot lately. Whether it is in new movies or snappy IBM commercials, the cloud is being characterized as this mysterious, yet dangerous entity that is a must-have for your business. But what exactly is the Cloud? And, more importantly, how does the Cloud work? While... Read More

Developing Your Online Content Marketing Strategy As each New Year approaches, zealous campaigns are created to boost the lead generation, brand awareness, and social engagement goals of inspired businesses. Is your business conceptualizing its marketing strategy? Ask yourself the following: Are you launching a new product or service? Do you need to improve – or... Read More

When developing software solutions for businesses, it is important that all team members—from project managers, to engineers and developers—gain an understanding of the business’s process in order to help determine the best software system for the business. Software Engineers aren’t expected to become business experts overnight, but having at least some elementary knowledge of a... Read More

Many individuals in the information technology industry are familiar with the software development methodology known as agile development. While not a completely new technique, this method of development has gained popularity within the past ten years as customers and end users look for faster turnaround times in software projects. While there certainly are advantages that... Read More

When a business has a custom software solution designed for it—whether it is a completely new system or an integrated design—the implementation of the system is usually not the final step of the software development lifecycle.   After the solution is implemented, most software development companies offer monthly service plan agreements to ensure the software... Read More

Much like Bruce Wayne decided to become Batman, businesses decide to utilize custom software solutions because they see problems and want to do something about them. While businesses are not using software to clean up the streets of Gotham City, that doesn’t mean the ideal software development lifecycle shouldn’t function just like Batman.  A comprehensive... Read More