Tech Talk

Should big decisions be driven by data or your gut instincts? With so much information available, it can be difficult to know. Recently, Joe Girardi, the manager of the Philadelphia Phillies, was fired.  The main reason?  He was focusing too much on analytics. Sometimes you have to use your gut and sometimes you have to... Read More

Deciding to sell your products online is an easy decision.   Deciding which platform to use as the foundation of your ecommerce business is a lot more difficult than you think. If you make the wrong decision now by not anticipating where your business will be in a few years, you might spend extra money migrating... Read More

Cold email involves getting your message into the inbox of people that haven’t opted-in to receive communications from you. This is a separate discussion from inbound email automation which can be useful for people who know who you are. Cold email, however, is an excellent tactic for getting in front of new people within your... Read More

If you’ve utilized any type of CRM like Hubspot, Salesforce and Pardot, or Marketo, then you’ve most likely heard of lead scoring. But you might not be getting the most out of it, despite it being an available feature. Lead scoring is available in a ton of CRMs out there, and it’s super-valuable as part... Read More

If you’re focusing on creating great content on your website, you may be having trouble finding an audience. SEO is a great way to drive traffic to your website, and that’s probably the main reason you’re putting out so much great content. The problem is…not everyone can see your content organically. There’s so much out... Read More

Automation can save your business time and money by removing tedious tasks for your staff. It’s essential for your business’ content marketing strategy. Needing to remember to respond to every person who reaches out to your company just to let them know you’ll get right back to them doesn’t have to be a manual process.... Read More

New trends are witnessed every year, throughout the year. The websites which keep up are few. But, the ones that do have a much better conversion rate compared to peers. How does your website fare? Check out this list of top 10 web development trends for 2021 and see where you can start making improvements. Read More

Are you reporting on data from a ton of different sources like SEO and PPC and getting exhausted? I know I was before I came across Supermetrics. Supermetrics is an ETL (Extract-Transform-Load) tool that pulls data from your marketing sources into one cohesive place to report from. Rather than logging into Facebook, then opening LinkedIn,... Read More

I spoke with a customer who asked me how we can help with their SEO (search engine optimization). At first, I wasn’t sure how to answer it because it is such a vague statement. In reality, all websites are different, and there isn’t just one way to improve traffic. The truth is that there are... Read More

You’re spending a lot of time, energy, and money on different marketing campaigns, from social media to PPC ads, SEO, and more. But how do you know if all your efforts paid off? There’s only one way, and it is to analyze and track your results with marketing reports. Read More

While every business wants to make more sales, you can’t put an ad in front of everyone and expect sales to come in just because you spend money. If you’re looking to maximize sales like most businesses, this article will change the way you think about user intent. Read More

It’s Monday morning. You got your hot cup of coffee, and you are ready to go. You fire up your email and see seven messages from addresses you do not recognize. You didn’t order SPAM for breakfast! You delete the offending emails in short order. Next, you open up Linkedin and see three new requests—YAY!... Read More